Thursday, September 1, 2011

Por que acabei com algumas parcerias deste blog

As pessoas mais atentas a este blog (tipo eu e... a minha mãe) terão reparado que os links para os sites da Sigma e da Eyeko desapareceram da barra lateral direita. Não desapareceram por ter tido algum problema com a marca, tal coisa não aconteceu. O que me fez retirar os respectivos banners e links foram as "parcerias" que tinha com a marca.

Aderi ao sistema de embaixadoras numa altura em que este blog já tinha alguns meses. Muitos dos blogs que lia na altura tinham-nos e achei que não haveria nada de errado em ganhar uns tostões com este blog. Afinal, para falar de maquiagem e fazer resenhas regularmente é necessário ter os produtos e nem sempre tenho dinheiro para os comprar. Qualquer pessoa pode tornar-se embaixadora das marcas, precisando apenas de criar uma conta no site. Após a validação da conta é-nos dado um código (no caso da Eyeko) ou um link particular (no caso da Sigma) e nós vamos receber uma pequena percentagem da venda sempre que esta incluir o nosso código de embaixadora ou tiver origem no nosso link. Para isso acontecer temos de ter esse código ou esse link visíveis algures na internet para que as pessoas os vejam e os usem e, da mesma forma, é bom recordarmos os leitores de que somos parceiras daquela marca e que existem vantagens em usar o nosso link ou código na compra de algo. É aí que entram os banners que encontramos facilmente em muitos blogs por aí. Este esquema pode parecer justo para algumas pessoas mas eu não concordo com ele. A percentagem de dinheiro que as bloggers recebem não é elevada para aquilo que acaba por ser publicidade constante e positiva (afinal, eu só quero ser embaixadora de marcas que acho boas). Enquanto mantive os banners neste blog estive sempre a fazer publicidade às marcas. A Eyeko e a Sigma tiveram publicidade gratuita durante meses e o dinheiro que recebi foi pouco e nunca o cheguei a usar (aqui já entraram problemas com o Paypal).


Mas por vezes um banner na barra lateral não basta. Eu não presto atenção à barra lateral quando leio um blog e só olho para lá quando quero mais informação sobre a autora ou quero seguir o blog. Por isso, também é bom deixar o nosso link ou código sempre que escrevermos um post sobre a marca em questão. "O produto X serve para isto e aquilo, tem estas características todas, custou Z e se o quiserem comprar com desconto usem o meu código/link de embaixadora". Foi aqui que percebi que estava a correr o risco de ser incoerente e perder a confiança de algumas leitoras mais sabidas. É que eu estabeleço uma parceria destas com uma marca porque quero ganhar algum dinheiro e por isso tenho todo o interesse em divulgar o meu código ou link de embaixadora, quer na barra lateral, quer num post. E se eu quero ganhar dinheiro com isso tenho de divulgar produtos das marcas. E se quero fazer com que alguém leia um post meu e fique com vontade de comprar aquele produto ou de conhecer a marca em questão, eu tenho de fazer uma resenha positiva. Mas as resenhas nem sempre são positivas porque os produtos nem sempre são bons. Fazer uma resenha negativa e a seguir pedir para as pessoas usarem o meu código na compra daquele produto não faz lá muito sentido. Foi quando percebi que me poderia sentir coagida a melhorar a minha experiência com um determinado produto para convencer as pessoas a comprarem-no que vi que isso seria totalmente hipócrita e iria contra tudo o que defendo na blogosfera de beleza.

Resumindo, não considero estas parcerias justas porque:

- não acho justo o valor pago às bloggers para aquilo que é publicidade constante;
- acho que, em certa medida, essa parceria pode alterar a veracidade das resenhas.

Com isto não quero criticar quem mantem essas parcerias e as acha válidas. O mundo não tem de partilhar da minha opinião e pode haver quem ache o valor justo e que isso não alterará a qualidade dos seus posts. Da mesma forma, não tenho motivos para alterar as parcerias que tenho com outras marcas, nomeadamente aquelas que me enviam os seus produtos para eu os usar e os resenhar aquilo no blog. Nesse tipo de relações fica claro desde o início que não há qualquer transacção comercial e que a minha opinião pode ser negativa. Também não tenho nada contra banners comerciais num blog, desde que o valor seja justo. Juntar resenhas de produtos com ganhos monetários é que já não me parece tão positivo quando queremos uma blogosfera honesta e idónea. Há quem faça posts pagos deixando sempre claro que aquilo não é uma resenha mas um post publicitário, também não é contra isso que falo.

54 comments:

  1. Concordo com o que fizeste.
    Honestidade acima de tudo!
    Tens muito valor...

    ReplyDelete
  2. olá!!!
    pelo que disseste n é so ter um link no blogue a divulgar determinada marca, é preciso fazer mt mais, como por exemplo, comprar produtos dessa marca e basicamente falares bem deles, mesmo q n gostes ...
    normalmente quem fica a lucrar mais é a marca em si.
    bjs

    ReplyDelete
  3. Olá :)

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    ReplyDelete
  4. Pois, eu acho isso de parcerias com marcas muito giro mas pensava sempre que as marcas enviavam alguns produtos de graça às bloggers (há marcas com as quais isso acontece). Nunca pensei que, ainda por cima, tivesse de ser a blogger a comprar o produto!
    Achei a tua explicação muito sincera, sucinta e honesta. Parabéns por isso :)

    ReplyDelete
  5. Em parte concordo contigo. Acho que o dinheiro que nós recebemos por essa publicidade é irrisório.
    No entanto, também acho que depende do bom-senso e da honestidade de cada pessoa.. Eu, por exemplo, nunca iria fazer uma review positiva sobre um produto apenas para ganhar algum dinheiro.
    Mesmo que a minha review seja negativa, não quer dizer que ninguém vá comprar o produto depois de a ler.. eu própria já comprei produtos depois de ver reviews negativas (coisa que existe sempre). Além disso, se tu fizeres uma review em que digas que não te deste bem com o produto X, mas que peles do tipo Y se irão dar muito bem com ele, então as pessoas com pele do tipo Y são capazes de ficar interessadas.
    Além disso, existem sempre aquelas pessoas que não têm parceria com essas marcas e quando lá fazem compras, usam os códigos das outras pessoas. Eu quando fiz uma encomenda na Eyeko utilizei o teu código. Já que ia fazer lá uma encomenda, porque não "ajudar" alguém? Lembrei-me de ti e usei o teu código..
    Sinceramente, acho que, apesar de não ganhares muito com as parcerias, também não perdias muito. Mas a decisão é tua e tu é que sabes, obviamente ;)
    ***

    ReplyDelete
  6. Olá :) Já há muito tempo que te leio, mas hoje decidi começar também eu a escrever! Se achas que mereço uma oportunidade dá uma cuscadela no meu muito muito recente perfil ;) Beijinhos

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    ReplyDelete
  7. ana s., percebo perfeitamente o que me dizes e já usei esse raciocínio com algumas resenhas negativas que aqui fiz. Também admito a hipótese de existirem pessoas cujo integridade não é posta em causa. No entanto, dei por mim a pensar algo como "é pá, isto é demasiada coisa negativa, eu depois não posso pôr o link no fim" e, apesar de nunca ter chegado a publicar a resenha, só o facto de ter pensado assim durante segundos mostrou-me que sou passível de ser manipulada (e consequentemente manipular os outros).
    Gosto de vários produtos da Eyeko e da Sigma mas notei que este raciocício só aconteceu com estas marcas e não com as outras (TBS e Boticário), com as quais não existe dinheiro envolvido.

    ReplyDelete
  8. Ela,
    eu também não acho que o sistema de afiliação, ou de links patrocinados seja a melhor opção. Acho que pode induzir, sim, a resenhas positivas. Ou pode parecer que induziu. E daí, como fica a credibilidade da blogueira?

    No curto prazo, parece ser o melhor para a empresa: afinal de contas, ela paga uma mixaria e tem divulgação ampla. No longo prazo, eu entendo que começa a afetar a imagem da marca, porque a forma como a empresa se relaciona com seu público e como faz a sua publicidade dizem muito claramente quem ela é. E uma hora isso começa a ser percebido pelos clientes, por mais inocentes que eles pareçam ser.

    beijão do Brasil :)

    Renata

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